w h y t e l l i g e n c e
Change strategies for meaningful results.
It’s not what you sell. It’s what you stand for. (Roy Spence Jr.)
Spence illustrates that Purpose is your reason for being that goes beyond making money - and it almost always results in making more money than you ever thought possible. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performance organization.
Purpose: The Starting Point of Great Companies (Nikos Mourkogiannis)
Unlike a company’s corporate mission or values, Mourkogiannis shows how purpose creates the underlying rationale for corporate activity and decision making. Purpose is a call to action that great leaders use to stimulate people to act consistently and decisively, innovating and building high-quality relationships. Purpose will boost profits – if it is pursued for its own sake.
Common Purpose: How Great Leaders Get Organizations to Achieve the Extraordinary (Joel Kurtzman) In an informative look at how great leadership involves coalescing people around a unifying goal, Kurtzman provides insights and personal interviews with some of the most dynamic, successful, and enduring leaders, including Simon Cooper of Ritz-Carlton, Ilene Lang of Catalyst, Steve Wynn of Wynn Resorts, Michael Dell of Dell, Inc., and Tom Kelley of IDEO. Other books worth reading...
Daniel Pink: Drive - The Surprising Truth About What Motivates Us.
Jonah Lehrer: How We Decide.
John Medina: Brain Rules.